About Us

4thgeneration.jpg 4th Generation Testing Out the Fusion

The Mission of Broadcasters General Store is to be a leading source of broadcast equipment and services. Since 1979, we have supplied equipment to the broadcast industry ranging from legendary stations to the smallest facilities. Whether it’s a complete studio rebuild or a handful of connectors, BGS takes care of everything.

Family owned since its inception the business is now being run by the second generation of the Shute and Kerstin family. We know how to get things done by coordinating the ordering from over 600 manufacturer’s products and arranging delivery and staging of projects through reputable installers to deliver complete systems. We continue to make the below commitments to fill our mission as a leading source of broadcasting equipment and services.


We appreciate your patronage. You are our business. We promise to anticipate and serve your needs. We will seek to give you solutions that are cost effective, innovative, and reliable. We promise to build a relationship that is honest and ethical, one that builds confidence and trust. We welcome your comments and ideas.


You are our company’s most valuable resource. Your contributions have made us what we are today. We need you to move with us into the future. We strive to create a working environment that is open and friendly. All employees are treated as equals, and titles will exhibit job responsibility, not importance.


We need you, so we will give you the best support. We will pay attention to your ideas and service your needs expediently. You are a vital part of our resources. We value our mutual trust and loyalty. We depend on your best quality, just-in-time delivery, service and competitive prices. You are our partners and will always be an extension of our company. We promise to never take our relationship for granted and strive to maintain a strong connection with you.


We respect you. We will compete with you professionally and ethically.

Broadcasters General Store is founded on the above principles including a deep understanding of customer needs and compassion in all interactions. This strategy is executed in an environment that emphasizes striving for excellence, a sense of urgency, multitasking, teamwork, integrity, rational decision-making and open communications. We look forward to the opportunity to speak with you.